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Large Format Printing has become a popular medium for businesses of all sizes and across all industries. This is no wonder, as it provides so many benefits and possibilities. In this article we will discuss the most popular applications.
The main benefits of large format printing is that large once-off displays can be generated quickly, contain lot’s of information that draws the necessary attention and usually comes at a cost effective pricing level.
Here is an overview of the most common types and applications:
These are any printed piece that is designed to be affixed to a wall, a window, or any other vertical surface. The objective of a poster is to grab attention and relay information quickly.
To increase effectiveness, posters should be large, contain a message that is simple and easy to read, and be in an area with high-visibility.
Promotional Posters are specifically aimed at consumers. As such, promotional posters use well-placed text and colourful graphics to create awareness, stimulate interest, and encourage action.
Promotional Posters can be used to:
Retail stores, restaurants, company showrooms, reception areas, tradeshows, window displays, event venues, school campuses, and points of purchase are all examples of places you can effectively use promotional posters.
Marketing your brand, services, and products using Pull-up Banners is very effective. You can use them to display your company logo, list the benefits of your products or simply to attract attention.
Highly visible, Pull-up Banners are often used for presentations, trade shows, exhibitions, and at retail outlets. They will help to attract attention when having a sale or a special promotion. The most effective displays are those at eye level and with Pull-up Banners you can attain just that.
One of the coolest features of Pull-up Banners is their portability, allowing for ease of movement when open and for carrying when closed and in their carry case. The recoil system makes it possible for one person to easily set-up the stand, take it down, store it and carry it. The banner can stay in perfect condition even when stored for a long time. The cartridge protects the banner against dust, direct light, and moisture. In addition, Pull-up Banners can be “re-skinned”. When information becomes obsolete or a fresh look with new information is required, the existing mechanism can be reused and a new “skin” applied.
Advertising plays a significant role in the success of a business. As many competitors in the market are offering a similar line of products and services a business needs something that will make their brand stand out from the crowd.
A Tear Drop or Telescopic Banner allows a consumer to identify your products and services with just one look.
Due to their size (up to 3m high) and unique shape, they are an effective advertising tool. They are light in weight and can easily be erected. They are ideal for outside use and like Pull-up Banners can be easily transported in their carry case from location to location. Tear Drop and Telescopic Banners are fantastic for “kerb” advertising and for use at outdoor functions and events.
When a customer walks into your reception or office what is the first impression they get?
Custom wallpaper allows you to portray a professional look and are great for advertising your business. Wallpaper can be customised to fit any design you want. Use your company colours to enhance the look or consider having an entire feature wall or a product printed on the wall behind the reception desk.
You can change out the theme every couple of years if required to maintain a fresh and modern look.
There are many other ways of using large format printing, in many cases only limited by the imagination. Some of the popular uses include:
Would you like some ideas for your own business?
Looking for some help in realising your own potential for large format printing?
Please contact us and we will be happy to offer you some additional guidance and ideas.
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