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The printing of flyers and leaflets are one of the main product offerings of professional printers. They are an easy and cost effective way to share your marketing message. As printers, we often find that the customer hasn’t given much thought to exactly what they want to achieve through their flyers, and importantly, how they intend to achieve it!
If used correctly, flyer and leaflet advertising is very effective indeed. It can be really cost effective for small businesses looking to promote an offering, or reinforce brand awareness, and should be an integral part of any good marketing campaign. The delivery (distribution) of flyers and leaflets is paramount to their success as poor or non-targeted distribution can greatly reduce their impact.
Before developing a new leaflet or flyer there are a few things to consider which could help you produce a sustainable hard- working marketing tool for your business.
Before you start considering what your flyer or leaflet will look like, and what images, styles and content will be used, you need to do some planning and research;
Next think about;
By addressing the above specifics, you will be able to answer the following questions and in turn have a clear action plan for your whole leaflet marketing campaign from design to print and distribution.
Understanding the above criteria will enable you to refine your efforts, minimise your costs and maximise your return on investment – In addition this will hopefully help you avoid the boxes of redundant leaflets / flyers clogging up office space in later months / years.
It is very easy to waste time and money on the printing of flyers. However, putting in a bit of thought and planning could result in a powerful marketing tool that will add value to your business and bring you closer to the prospects you are trying to reach.
Your biggest ally in bringing this all together is in fact the company that is going to do your printing. They understand how it all works and should have the skills and experience to guide you through the process.
Do you need a bit of help with this?
Would you like to see how it could work for your own business?
Please contact us and we will be happy to offer you some additional guidance and ideas.
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