Request a Quote
Your business card is a direct reflection of your company. It should be a tool that will get people to remember you and contact you for business. However, if it is poorly designed, has important contact information either missing or in unreadable fonts, or looks unprofessional it won’t be very effective. Be sure your card works hard for you, and does not end up in the trash, by avoiding these 10 common business card mistakes.
A business card is one of the most important and cost-effective marketing tools a business has. It helps people remember you after they get home from a meeting, and it gives them a way to contact you in the future. Scanning applications for smart phones let your customers scan your card and transfer your contact to their phone, too. Yet too often, small business miss the opportunity to make a great impression with their card. There’s a good chance that if the look and quality of your card is shoddy, unprofessional, or simply unappealing it may be thrown into the trash.
You don’t need to be a professional designer to come up with a good business card. You can make it an effective marketing tool by avoiding these common business card mistakes.
The great majority of business cards out there leave no real impression and soon become a faint memory. Leave someone with a card that looks great, feels great and clearly defines what your business does. Why not consider using a QR code or putting your favourite personal or business quotation on your card and you and your card will long be remembered.
There is absolutely no excuse for an unattractive or unprofessional-looking business card.
An acquaintance of mine just printed up some “home-made” business cards. I was very impressed initially with her card: great use of colours, fonts, and the layout was pleasing to the eye. Then I held the card in my hand: it was feather-light and I could feel the perforations around the sides which were already peeling. There was also a fine white line running through the red ink of the company name.
Lesson: Don’t skimp on money when it comes to your business card. You want to have a good quality and weight of paper, print that doesn’t run from a drop of water, and the card should feel substantial and pleasing to the touch. Various embellishments such as lamination (matt, gloss, or soft touch), embossing, die cutting, UV varnishing or something as simple as round corners will make your card stand out from the clutter.
A poor-quality card implies a business that will have poor quality products and services. Rather than attracting business, this type of card would most likely repel prospective customers.
When someone looks at your business card, can they tell immediately what your business does? If not, you’re not likely to get as many calls or referrals.
In addition, your logo or tag line should have some connection to what your business does or what you are selling.
Many businesses miss an excellent opportunity of utilising their business card to its full marketing potential. Your card should state at least one very powerful reason a customer should do business with you; i.e., An auto service centre’s business card could read in part, “complete automotive repairs” and “all work fully guaranteed.”
Common sense dictates the use of the traditional and standard 90 x 50mm business card. Anything bigger will not fit in wallets or most business card holders. Chances are it will end up being filed in the trash bin.
Does your business card have a font size so small that you need to hand out a magnifying glass for it to be read? Beware of this practice. You may be able to cram more information onto the card with a small font, but what good is it if people can’t read it? Since 95 percent of the population aged 35 or older need reading glasses, a good guideline is to use a type size no smaller than 7-8 point. Your name point can be a little larger; i.e., 9 point, and the company name usually looks good at about 12-15 point. Don’t forget you can utilise the back of the card for information if required.
An appealing business card does not contain the print content of a novella. Too much print looks busy and terribly unprofessional: Simple is best. Sort out the information and keep only what’s necessary for someone to know your name, your company, what you do, and why they should use you — but don’t skimp on your contact information; you want to be easy to reach. Again, making use of the back of the card is a clever and cost effective tool.
Spice up your business cards with a little splash of colour; you’d be surprised what a difference it makes; for example, just as restaurateurs use the colour red for its appetizing quality, the judicious use of red in a business card is very visually appealing. Avoid the common mistake of grey print on a white background; it lacks contrast and the print is difficult to read.
On the flip side, don’t make the mistake of colour-overload. Too many colours that don’t complement one another will make the card look busy and will detract from the content of your card.
Many people prefer to use email instead of making phone calls. People who want information about your business often want to learn more without a sales pitch and go to your website and read about you there. They also will look there for any social media presence you have listed, and then look at those pages. If your email address and website are missing from your card, you are likely to miss some business.
What good is having a box full of business cards if they’re just sitting there collecting dust? It would serve you and your business better to apply the old axiom, “Use it or lose it.” What can you lose? Business!
Always have a supply of your cards wherever you go. Give them out when appropriate, and while you’re at it, don’t hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral.
Remember to keep your card current, by printing new ones when you change your office location, phone number or e-mail address etc. When someone gives you a business card with a new number added in pen, you rate their work second class, or worse!
How does your current business card stack up and stand out?
Do you hand it out with confidence?
Let us assist you in creating and printing an unforgettable business card,
one that will really work for you!
Please contact us and we will be happy to offer you some additional guidance and ideas.
Contact Us Now
011 477 7027
011 477 7028