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Labels are one of the most versatile and dynamic marketing tools that a business has at their disposal. Whether you are a large corporate or a sole operator, a label can attract, inform, direct and most importantly sell your product!
Labels can be used for a multitude of things:
Today’s technology allows for short run labels to be printed quickly and cost effectively and with customisation and personalisation available you are only limited by your imagination.
For a label to have maximum impact there are 6 steps you need to consider:
Colours can communicate faster than words. They are important in grabbing consumer’s attention during that half-second window of opportunity. – Be consistent Your brand should have its own colours. They should be used in all customer communication. Your website, catalogues, flyers, cards etc. and your product label should use these same colours. This way, customers can associate with the product without having to read a word. – Match colours and flavours You can use colour to convey a flavour or a scent. For example, yellow makes people think of bananas and red of strawberries. This helps a regular customer find the flavour they want quickly and a new customer check out your varieties at a glance.
Use images. Like colours, they can communicate faster than words. Also, images can be more interesting and eye-catching than text. Be sure to balance images with text. Too much of either will create confusion.
Colours and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand. – Don’t use too many fonts Labels should have no more than one or two fonts.
Use font sizes that don’t make readers squint If you’re using a smaller font to squeeze many words onto a label, you’re probably using too much text. Make some cuts or consider a larger label if practical.
Label size is one of the easier variables to account for. A label that is too small will go unnoticed. A label that is too large might wrinkle or fold over the sides of the package/container. Size your label so it fits your product.
Putting the contact details of your business on the label welcomes customer feedback and engagement. This information uses very little space and the feedback can guide product and marketing decisions.
Having your website address can drive customers to your online marketing.
By law, nutritional information and certain warnings must be printed on some product labels. Place the required information on the rear label. Your front label should sell and describe your product. Where possible the obligatory information should face the back of the shelf.
f you are not sure how to get started or how labels can be used in your own business, please contact us and we will be happy to offer you some additional guidance and ideas.
Do you need some help to get started?
Do you want some information on how labels can be used in your own business?
Please contact us and we will be happy to offer you some additional guidance and ideas.
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